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M3.3 Submit Marketing Team Project—SWOT Analysis

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Q Working with your Marketing Team, create a SWOT Analysis (strengths, weaknesses, opportunities, threats) for your selected company. In addition to including a matrix, discuss the impact of each SWOT component. Discuss the top 10 competitors for your selected company and the features from your product that are unique. Your paper should be 1-2 pages (excluding the cover sheet and References pages) written in the correct APA writing style. Please proof carefully for grammar, punctuation, and sentence structure. Consult the Excelsior’s Online Writing Lab (OWL) (Links to an external site.) as needed to help with writing skills. Compose your work in a .doc or .docx file type using a word processor (such as Microsoft Word, etc.) and save it frequently to your computer. Check your work and correct any spelling or grammatical errors. Be sure to designate one person from your team to upload the group assignment. On your cover page, include each member's name and their role in the assignment. Evaluation You will be assessed using the attached rubric. All marketing team projects leading up to the final project and presentation are worth 20% of your final course grade.

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Opportunities • Expansion of popularity of movie franchise • New theme parks in new countries like China • Acquisition of new companies • Buying shares of big business enterprises like those of Major League Baseball or equivalent company to enhance global popularity As there has been an expansion of popularity of movie franchise in the movie industry, there can be continuation of the franchises of Disney to be functioned globally. There can also be expansion of the franchises by opening up new franchises by Disney if possible. This is because every movie franchise of Disney has already been popular and never been rejected by the brand-loyal customers of Disney (Milazzo, 2021). Every time a new franchise of Disney has emerged with a new concept of animation or newly created and animated movie, the global audience has been surprised or at least satisfied with the efforts of the owners of the franchises. There are new editions of some of the already existing editions of animated movies of the franchises being prepared by the owners of the franchises (Milazzo, 2021). The already satisfied audience is probably excited to watch the newest/latest editions of the animated movies of the franchises. Therefore, investing in franchises will be beneficial and not backfire Disney even in the pandemic situation. The movies of the franchises of Disney are available online for customers to buy or rent and enjoy without moving out of their houses in the pandemic situation. SeaWorld Parks & Entertainment does not possess as many franchises as those of Disney.